In this illustrations I named it, Why Multimedia arts and it explains what can you do and what can you work with in Multimedia arts. I used the principles Redundancy Principle, Segmentation Principle and Coherence Principle, I used the redundancy principle wherein as you can see in the illustration I only use a few text and use more visual images like clip arts because based on some studies images are more easy to remember and process in the brain rather than text, in the left side and it explains what can you do and what can you work with when you enter multimedia arts. I also used the segmentation principle where in I grouped the elements into 2 in the left side which are the text and in the right side which are the images so that it will look neat and organized as the viewers see it.Lastly I used the Coherence Principle where in I only used few elements so that the whole illustration will not look like cramped and the audience will clearly understand what the illustration means. L